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Frequently Asked Question (FAQ)

What is CRM?

CRM

CRM stands for Customer Relationship Management and it refers to a set of software programs or apps that let companies keep track of everything they do with their existing and potential customers.

At the simplest level, CRM software lets you keep track of all the contact information for these customers. Who are the customers, what are they buying, how often are they buying etc.

What can CRM do For Me

A CRM system helps you recognize customers and prospective customers, understand their preferences, appreciate their needs and respond to their requests quickly, effectively and efficiently. It enables you to track, organize, and use information so that you offer a more personalized and tailored experience.

What are the Benefits of CRM

Increased customer loyalty and satisfaction. Increased customer retention. More efficient sales process. Increased operating efficiencies. Optimized marketing and sales efforts. Reducing the cost and amount of time required to obtain new customers

Are CRM Systems Expensive

CRM is not expensive and considering the ROI it would bring you, it is bound to pay for itself within a few months if not within a few weeks.

When it comes to the cost of CRM, there are some really expensive solutions and other not so costly ones. In reality, the biggest cost is not so much a monetary one, but integration and effort. You need to invest more time and effort to make the system work for you. The app itself is not that pricey.

How do I Choose a CRM System

When it comes to the choice of a CRM solution, you can drown in a sea of vendors. From free to paid, from very basic systems to some quite complex ones. My advice is, shop around. Most CRM software offer a free trial, I would suggest you make the most of those. Sign up and try out the system. Is it easy to use, does it have all the features you need (i.e. reports, sms marketing, email marketing, sales pipeline), does the level of support fit your requirements, does it integrate well with your existing systems, can you afford it.

How do I Choose a CRM System

When it comes to the choice of a CRM solution, you can drown in a sea of vendors. From free to paid, from very basic systems to some quite complex ones. My advice is, shop around. Most CRM software offer a free trial, I would suggest you make the most of those. Sign up and try out the system. Is it easy to use, does it have all the features you need (i.e. reports, sms marketing, email marketing, sales pipeline), does the level of support fit your requirements, does it integrate well with your existing systems, can you afford it.

Does Everybody in the Organization Need to use the CRM System

What you need to understand about CRM is that it’s not just a software one or two of you use but rather a way of doing business. It envelops a lot more than simple sales and marketing. Preferable, the sales and marketing people within your organization would make use of it, but also people who are in charge of customer support and customer experience, new product developers etc.

When it comes to decisions in your organization, they should be made with customer data being a central contributor. The more people have access to customer data, the more efficient, personalized and relevant communications and interactions would be.

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